Holland + Holland has been creating successful advertising campaigns since 1983. During those 26 years, we’ve connected with audiences in a revolutionary way, often turning bad business climates into good ones and increasing our clients’ sales at exponential levels. We always knew Holland + Holland brought something special to the table—something different from our advertising peers—we just never put a label on our expertise. Then we stumbled upon a nugget of information that helped it all make sense. Turns out, we have one of the few female creative directors in the country. In fact, 97 percent of the people who hold that title, the folks who make the biggest creative decisions in the advertising industry, are male. As a result, ads often fail to resonate with women. Since women make 85 percent of all brand purchase choices, that’s a monumental mistake. Advertisers neglect women to their own detriment. But we’re different. Because Holland + Holland has a woman steering the work we produce, we intuitively connect with the woman who plans the vacation, and researches new homes, cars, and electronics. That connection builds relationships based on trust, which fosters loyalty and in turn bolsters long-term sales. Women are your market and we know how to connect with them.