NOIA is an ambiguous linguistic term; it means boredom, melancholy, and impatience, all at the same time. A mistaken etymon says it comes from a Greek word with the significance of -thought-. It stands for the situation of reflection that anticipates the design process, taking advantage of unavoidable errors, attempts, and misunderstandings. Noia works like a trigger, allowing the creativity to overstep the challenging features of each project.