Founded in 2010, Yen Capital Management LLC is an investment management company that focuses on long-term value oriented investing. At YCM, we adopt a disciplined approach to selecting and patiently redirecting investments based upon strict criteria. These decisions are guided by principles that reflect the following beliefs: - We view and manage risk by evaluating the possibility of permanent loss. - The best way to minimize the risk of permanent capital loss as well as maximize returns is to purchase an investment at an attractive discount to its intrinsic value. - Companies that have enduring competitive advantages and growth potential are superior investments over the long term compared to other financial assets. - The psychology of market participants results in investing behavior that is often not guided by fundamentals. At times, this behavior obscures the value of companies thereby creating opportunities for prepared investors.