Irene's Story began in the imaginable and creative mind of Irene. Her store provides more than just a variety of bohemian and cali-comfort clothes, accessories and shoes. It is an inviting home filled with happiness, warmth and a spirit of liveliness that is portrayed throughout the store's delicate and vintage decor. From the five stores, they are made up entirely different from one another yet still hold the vintage and cozy feel. They wanted Irene's Story customers to walk in feeling comfortable and blissful walking into any of the stores.