Sugata Research is a leading Japanese qualitative marketing research agency whose passion is to deliver big thinking but retain a small scale feel We count among our core clients the world’s leading global brands. We help them understand the lives of Japanese and their businesses and turn that into insightful direction. Our highly-skilled client-oriented researchers custom design each research project to meet different marketing and business needs. We pride ourselves on having a flat organizational structure with communications inside the company kept smooth and casual regardless of age, gender, or position (including the Managing Director). Account and field teams work very closely and smoothly together as well. Our corporate culture and work environment make it very easy for everyone to make a positive contribution. We proactively implement the latest research methodologies in addition to more orthodox face-to-face methods such as focus groups, in-depth interviews, and ethnographic interviews.