First Days reduces the long term effect of poverty on children by equipping them with the essential items they need for their early years and at school. We believe children should be safe in their home and out and about, be confident at school and have fun! We help facilitate that. Our aim for the charity is very clear: we want to close our doors because no one needs our service anymore. However, with 4.5 million children living in poverty in the UK we actually need to do the opposite - we need to boldly transform our service in order to launch a project that has the capacity and capability to help children across the UK.