."New Ways for Passion" has been the MAC Group's mission for over 15 years. A mission that has seen us deploy a distinctive combination of expertise, initially for high-quality events large and small in the Automotive Sector, before steadily expanding our scope to the conception, development, organization and promotion of complex, often international marketing and communications projects, principally dedicated to what one might call Quality Entertainment. The Event is the heart of these projects, while the Marketing and Communications are the context and system, all brought together thanks to excellent production and organizational abilities.