The purpose of MadCap Ventures is to allow niche education technologies from universities the opportunity to advance to market. The u-to-b (university to business) model is not new. It has been done thousands of times with thousands of products. However, 60 to 70 percent of university inventions and products never make it to market. Why? Because they are not multi-million dollar products. Most investors coming to the university want only big money products (drugs, technology, engineering) while many university products are smaller niche market products. Of the 60 to 70 percent that don’t get licensed, probably 10 to 15 percent are still solid products. This is our specialty—the smaller, market-viable product.