Agriom specialises in breeding plant varieties for the production of floriculture and soft fruit crops. Together with its partners, Agriom follows the global developments in the floriculture and fruit production sectors. Responding to changing market demands regarding product characteristics or colours involves a continuous process of development and selection. In addition to breeding activities implemented within the joint-venture companies, Agriom conducts breeding and research activities for other propagation and/or production companies and provides them with assistance regarding their breeding operations. This assistance can range from consulting services to the complete design and implementation of a breeding project. Agriom also conducts breeding-related research.