QRi Consulting is an independent, full service agency and consultancy, specialising in international in-depth qualitative and QualiQuant research and insightful analysis in the UK and Worldwide. QRi Consulting (formerly CRAM International and QiQ International) has over 25 years experience in understanding consumer’s ever changing motivations and behaviour. Our focus on Consumer Psychology enables us to dig deeper to understand Consumer, B2B and Healthcare needs. Consumer behaviour, habits and needs are complex. We use projective and enabling techniques to understand what’s really going on in consumer's minds. Then through intelligent, insightful analysis we present simple, impartial recommendations for success.