Uplus55.com.au has been established for the most optimistic and prosperous generation in history to date - the over 55s, the Boomers and Beyond, the generation which it seems in the main is now being overlooked. This generation was conditioned by the media and marketers to feel important until they hit 50! Why not now? We strongly believe that this innovative generation is even more important to our society than ever before - a fact that is mostly going un-noticed today by the media and marketers. Boomers are typically enterprising, well-educated and the largest consumer power-house in Australia today. You have worked hard and now have the time and desire to spend on indulging yourselves, caring about your health and enjoying your lifestyle. You refuse to define yourselves by age, and ignore any suggestions that you are getting old. Boomers are having a huge impact on ageism – it will most likely be one of the lasting accomplishments that you gift ahead. Many feel that the 60s are the new 40s! After being number one for so long, at 55+ have you suddenly felt invisible? Wise businesses are starting to realise that this generation is more market-savvy than any other. They know that if they support you - you will support them.