AlphaTheta Music Americas, Inc. is the North and South American headquarters of Pioneer DJ and Pioneer Pro Audio. The business started in 1994 with the introduction of the CDJ-500. Since then, Pioneer DJ continues to create innovative products for customers. Our whole purpose is to understand and predict the future needs of DJs, clubs and the dance music community, and deliver products and services that enable, excite and provide total enjoyment. As an ‘entertainment creation company’, our wish is to provide many moments of great pleasure and exhilaration to all people who enjoy dance music. We want to keep Pioneer DJ firmly at the center of the dance music culture: enabling DJs make audiences of thousands go wild, men and women to meet and enjoy memorable nights, and those precious moments spent mixing music at home.