Departments within a company use different computer systems. Some allow to create vouchers, others do not. A computer system (e.g. CRM) does not know how to recognize vouchers created by another (e.g. eshop). Consumers must use the vouchers received either online or in stores. They are not universal. Voodootix provides a unique reward marketing API platform so : - All reward-based marketing actions are driven by a cross IT systems platform. - The reporting of these actions is centralized, allowing global reporting, in real time, without having to consolidate data extracted from different IT systems. - Whatever the source of its voucher (ERP, CRM, webshop, ...) the customer can redeem it in all the physical or digital universe of the Brand. - Whatever the media on which the customer of the Company has received his voucher (e-mail, mobile, printed), he can convert it into the most suitable format to keep and use it.