Since our founding in 2016, Culture Group has thrived by identifying what’s ‘New & Next’ in pop culture. We’ve established ourselves as a leading authority in culture based marketing, and as a new form of agency partner that serves as the strategic, commercial, and creative enabler for clients across APAC. Web3, K-Pop, K-Drama, Streetwear, Music and the Creator Economy are our expertise. We are native to the world of culture, community, and fandoms. We speak the language of both brands, stans, and business and we use this to translate the needs of our clients to develop ownable positions in culture. With a lean team of thinkers and makers, we’ve worked in various capacities with Mastercard (APAC), Riot Games (CN), Wattpad/Webtoon Studios (APAC), Globe Group (PH), kumu (PH), AIS (TH), Khmer Beverages (KH), and more.