Dada Cycles is a brand that creates, manufactures and sells eco-friendly lifestyle products for urban cyclists. Dada Cycles uses recycled and bio-plastics, ecologically-tanned leathers to create retro-chic helmets for urban cyclists which respect both the environment and the dignity of the workers involved. Dada helmet is entirely manufactured and assembled in EU: Italy, Belgium, The Netherlands, and France. Dada Cycles will be launching its first product - Dada Helmet - through a Kickstarter campaign by this fall. Dada Cycles was established in Luxembourg in 2018.