Ad-ID is a Web-based system accessible 24/7 worldwide that generates a unique identifying code for each advertising asset, creating a capability to identify them across all media. Using Ad-ID, and promoting the use of its webservices, greatly improves workflow between agency, advertiser, distributor and medium. Developed by the American Association of Advertising Agencies (4A's) and the Association of National Advertisers, Inc. (ANA), Ad-ID upgrades the previous ISCI commercial coding system and replaces other methods used to identify advertising assets. Ad-ID is the industry standard identifier for all forms of media. Ad-ID is involved in many industry associations and initiatives.