I help small businesses gain a competitive advantage by proactively managing their marketing efforts before, during, and after a sale. What larger companies are realizing is that the way to compete in business is to 1) get to know their customer and their needs and wants, 2) really understand the "journey" a customer takes to purchasing, and 3) be intentional about how they interact at each of those "touchpoints" (aka moments of interaction) to either make things easier for them or provide true value. To give you an example, if you think about Disney, every single thing they do from the street sweeper at the park who makes it a game for kids to the corporate meetings they host at the resort that are totally on brand to the movies they put out are all very carefully crafted, fit their brand, and make it a great experience for people interacting with them. Or Sephora realizing most customers start with mobile so they started a virtual try on and a beauty community, but then allow people to log into their digital profile when they are in the store so it is integrative. Typically though, these decisions are done with a head of customer experience in the c-suite and can take a while to implement. However, small businesses are closer to their customers and can make these changes faster, and this is the key to competing with some of the big box stores or brands. Does this sound like something you have been trying to do? Not sure how to start? It typically starts with defining your customer and being intentional with some of the typical marketing tasks like customer service, social media, email marketing, etc. and I can help with that!