25 years ago, well before “vegan” was in everyone’s vocabulary, Ruth Tal burst onto the Toronto food scene with the launch of her first juice bar. Since then, Ruth and her partners Barry Alper and Jennifer Houston have been at the forefront of the plant-based movement in Canada, serving up crave-worthy food and invigorating juices at their five bustling restaurant locations. Fresh advocates for a positive plant-centric approach to eating, by inspiring Torontonians to embrace their fruits and vegetables through the wildly popular menus and steady expansion of the Fresh brand. In addition to satisfying and delicious food, Fresh also offers a full line of raw, organic cold pressed juice, as well as in in-house gourmet juice bar. The newly launched craft cocktails are made with cold pressed juice and artisan ingredients by small Ontario suppliers. Fresh’s vision begins and ends with great food and drinks, inspired service, and memorable experiences.