Aquelarre is a union of alluringly disparate aesthetics inspired by the ever evolving culture of music, fashion, design, architecture and contemporary art. Launched in the fall of 2015, the online women's shop features multi-category edit of independent, contemporary designers including By Far Shoes, Pari Desai, Paloma Wool, Rachel Antonoff, Samantha Pleet, Sugarhigh Lovestoned, Lady Grey and Wolf Circus Jewelry to name a few. Founder Tony Romero is a stylist, photographer and visual designer, and leads the creative vision behind the Aquelarre brand. Partnering with beauty and fashion e-commerce expert, Danielle Pringle, the two found their professional interests complimented each other in a very unique way which naturally evolved into Aquelarre's creation. Aquelarre is based in West Hollywood, California and will soon be launching a brick-and-mortar pop-up shop at Platform in Culver City for a six month run August thru December 2018.