Facebook Ad Management for Authors Even though you classify yourself as a writer, you are also a business. Your books, your website, your blog, and your social media presence are all part of your marketing strategy. It’s time you start thinking like a business. Over 3 million companies regularly use Facebook to market their products and services. Utilizing Facebook advertising enables you to reach an extensive audience in a short period of time and with almost any size budget. Facebook allows advertisers to use granular targeting methods. For example, its specific geo-targeting makes it possible to target by city, state, region, country, and radius. Advertisers can target by gender, age, interests, likes, occupation, education level, and much more. One of the most beneficial targeting methods on Facebook is interest targeting. Interest targeting lets you pick specific pages and categories where you’re most likely to find new readers. Facebook has more than 1.7 billion monthly active users and an average of 1.1 billion daily active users* which means you have access to over 1 billion potential new readers. Advertising takes a lot of time and energy. Despite Facebook’s many capabilities, it can be difficult to navigate. Working with us lets you to spend more time doing what you love — write.