Innovations only reveal their true potential when appropriately communicated to the market. We thrive to help investors reveal the hidden potential of prospect acquisitions by assessing firms' ability to market their innovations effectively. To do so, we create in-depth digital marketing readiness reports that study every marketing aspect starting from the value proposition and going through the whole customer journey. With our report in hand, investors are able to determine: 1. If the value proposition answers the problems of the customers, and how it should be reshaped. 2. What the quality of the existing marketing implementation is. 3. What are the necessary investments to fix that marketing and what are the returns expected in terms of Customer Lifetime Value and Customer Acquisition Costs