Aetheric is a creative driven music consultancy. We focus on all aspects of the artist's process including Production, Performance, Touring, Branding, Marketing, Distribution, Merchandising, Public Relations, Business Development as well Strategic and Administrative Services. We believe that creativity is the catalyzing, all pervading medium within every facet of music, and crucial in today’s ever changing industry landscape. Aetheric was founded to fill a void created by the current fast paced evolution of the music business. As historically sound models, standards and practices become unhinged, artists' roles, opportunities and potential are being constantly transformed. We're here to address these newer sets of needs, as they are often ineffectively serviced by standard management or label infrastructure. While we work directly with artists and bands, we also support management teams, labels and brands providing specialized adjunct services.