We like to say we make plant-based skin and haircare products for the modern lifestyle while supporting our dog rescue social mission which promises to donate a portion of every sale to dog rescue organizations across the nation. Every Franklin & Whitman formula is original and created in house. Each is only tested on real people and never on animals. Every product is PETA-Certified Vegan & Cruelty-Free and has an emphasis on clean, high quality, and food-grade ingredients.