Icanbuy develops tools as widgets to be integrated into any website: lenders, real estate brokers, search engine portals The data analysis is sold as reports to financial companies: lenders, investors, and insurance companies. What We Do: Meet the needs of an underserved market – enable online real estate consumers to perform intelligent analysis. Provide proprietary data analytics tools and content to real estate buyers and investors – an accessible financial analyst for the average person. Focus on “real estate” eco-system. Collect and aggregate granular consumer data Integrate data from industry partners and affiliated third parties Process and syndicate sale of business intelligence Employ a business model similar to Axciom, Experian and Hart-Hanks in consumer analytics market Value to the Consumer: Make real estate buying and investing safer and smarter. Provide on-line financial tools and content to allow online real estate consumers to compare, analyze, and improve decision making in specific and meaningful ways: What is my purchasing power? What is my borrowing capacity based on my specific financial profile? What type of loan products do I qualify for? What is the best available rate for me? What properties fit my budget? Is the property I am looking at a good value?