We’ve come together with a purpose: to design a better future together with our partners. We innovate with purpose, not from the manual. This is how we turn dreams into needs and needs into solutions. Solutions that create a better future! POP is a boutique innovation firm of independent multi-disciplinary experts. A colourful global family of strategists & creatives, entrepreneurs & industry experts, scientists & artists, all passionate about manifesting the ingenious in business and beyond. We specialise in building solutions that deliver sustainable growth and lasting impact for people, planet & profits without compromising one another. POP's experience & expertise in unlocking growth lies in two principal areas: _We design ingenious solutions – products, services, experiences and businesses – that deliver lasting impact for people, planet and profits. _We ignite the ingenuity in others - tools, skills, processes and attitudes – to embed a lasting innovation mindset at the heart of the organisation.