Funnel Metrics improves website conversion using web analytics tools such as Google and Adobe Marketing Cloud. Every business has a funnel, also known as the website conversion, it is the most important factor in the success of your website. The aim is to get the highest possible number of site visitors to do what you want them to do, whether register, buy, download, read or any other specific action. Most companies don't know if their website funnel is successful, those who do, don't necessarily understand where they are losing visitors on the way. Funnel Metrics sole purpose is to help businesses increase funnel conversion to maximise overall profitability.