IF! International Festival of Creativity based in Milan. Creativity, networking, training, technology and entertainment have been the key pillars of the festival, which since 2014, has gathered creatives in Milan from all over the world, together with top brands, communication agencies, media centres, production companies, publishers, industry associations and training academies, to open and share the discussion about innovation and new trends. The Festival is organized and promoted by ADCI, the italian Art Directors Club, and ASSOCOM, the italian Association of Communications Agencies. IF! focuses on creativity as the key element for the success of an industry that is vital for a Country to develop its full potential.