GenCo's founder and managing partner Bryan Rotella is recognized nationwide as The Lawyer Differently Lawyer™.  The business of law desperately needed a legal industry revolutionary to turn the antiquated, broken billable hour on its head and adapt to the consumer-focused 21st century. This is the time when the ease and transparency of the "user" experience with any service is the ultimate judge and jury on how customers determine value. With this in mind, GenCo Legal® www.gencolegal.com was founded to be the industry disrupting law firm that understands for businesses tired of endlessly running meters – It’s Time to Lawyer Differently®.   What's so different about GenCo?  The Budgeted Hour®, a first of its kind subscription fee model built on a budget of monthly legal support, that proactively protects a business from its most important day-to-day as well as long-term risks. Simply, it is everything the dreaded billable hour is not. Bryan instilled his 20 years of experience as a prior trial lawyer and General Counsel to billion-dollar businesses into GenCo's method of attacking the risks its clients most often face. These consistent challenges all businesses face range from contract issues to adherence with regulations and people problems.  For over half a decade, GenCo's team has successfully pressure tested The Budgeted Hour® with hundreds of businesses of all types serving as their one-stop full service legal department. When not fighting against the billable hour, GenCo's lawyers are seen regularly on national media as legal analysts explaining a variety of topics in the world of law in lay terms, not legal jargon.   We look forward to connecting and encouraging you to join GenCo's revolution, as we change the legal industry and the negative feeling most consumers attribute to lawyers in general while we're at it.