Welcome to MedTech-Perspective. My area of expertise and experience centres around international marketing and business in the Medical Technology sector. I have worked for over 4 decades in international marketing and business management for a global player in Medical Technology and am now operating as a consultant and author in this space. I provide strategic direction and guidance for start up companies in MedTech. The first of a new series of practically oriented Marketing Medical Technology e-Books entitled „Product Marketing for Healthcare Technology in Practice (Volume 1)“ was published in August 2020. Available on Amazon as e-book or paperback. Since early 2018 I am operating as the Strategic Business Development and Marketing Advisor to Directed Systems – a medical device company in Cambridge U.K. – and assisting with the strategic launch of their Hypotension Decision Assist (HDA) product that helps better manage hypotension during surgery and that has received FDA 510K clearance for the USA Market, soon to be launched in the EU.