Founded in 2010 in Turin, Italy, Icona Design Group was born as a style company specialising in automotive design. Over time Icona has expanded its specialisations, imagining innovative products, revolutionary industrial design projects and new concepts for the life and mobility of the future. Icona Design Group is unique among design studios, with multiple competencies in design, engineering and prototyping: with the awareness that design is nowadays a complex and articulated ecosystem, Icona believes in a multidisciplinary approach which integrates many different skills to create diversified and complex projects. Icona Design Group has grown to be a world-leading design company with numerous successes, with over 130 designers, modellers, engineers and project managers from 20 countries permanently based in Shanghai, Turin, Los Angeles, Dubai and Tokyo.