Generation Nine is a fashion label creating clothes for this generation created by a group of motivated friends. We find ourselves, in today's world, constantly connected through social media, e-mail, text messaging etc... In our eyes this has brought about so much potential for change, awareness, activism, and a general sense of being able to materialize your dream perhaps now more than ever. The "Generation" part of the name embodies this. The "Nine" is derived from the concept of being on cloud nine, also known as a personal happy place of sorts - an escape from reality. This is because with this constant connectivity comes the need to be disconnected, and be in whatever happy place one may chose at the time. Together we believe that there is an interesting and unique contrast in our name, in our brand and thus in our generation. It is in exploring this that we founded Generation Nine, a symbol everything that is our generation, in our eyes. Join the generation