At e-Lure Digital, we use a lot of fishing analogies when talking Marketing. We're basically a team of experienced guides helping our clients choose the right bait, cast farther and catch more. As an agency, our competitive advantage is our extensive, hands-on experience with most aspects of digital marketing. These days we see a lot of agencies born out of simply studying tutorials and passing tests to receive certifications. Although certifications are important and we are certified with Google Ads and Analytics, we feel there is no substitute for actual practical experience, especially when it involves managing your own dollars to grow your own business.