We started in business in 1994 as SPARCK International. We learned many lessons through the early years, one of the big ones being that while we thought SPARCK was a great name, it wasn’t. When we named our first company we created the SPARCK acronym to describe what it was we offered our clients or the benefits they got from working with us. The letters stood for Success. Personal Power. Answers. Results. Choice. Knowledge. People couldn’t spell it and with the dawning of the internet, it was a very bad search term for Google. We re-branded in 2005 as The Coaching Resource Authority (TCRA) and we thought that would do it. We are, after all, The First Couple of Coaching. We’d been around the profession longer than most other coaches and had the broadest experience. We considered ourselves authorities. We even wrote our Consumers Guide for Hiring a Professional Coach. But TCRA just didn’t say enough. With PUSH the Envelope™ we finally got it right. This is what we do and it's who we are.