AdFreeway sells its published media through agencies and to clients, from this it maps votes and identifier similarities to target the new audience and boost campaign results. UnifiedID2.0 idenfiiers, categorized by domains are associated with a users' votes on campaign creatives. In the AdFreeway cohort of all users, votes automate campaign spend, obtain incremental audience reach and optimize media performance. A registered user can aggregate and redeem rewards based on the media performance their identifiers generate and by other activies on the social feed. We recruit users by paying for the performance their data brings to each advertising impression. We aggregate transactions, report and settle them in cash or equivalent. Our platform optimizes the ‘fair-trade’ to benefit advertisers and agencies.