It started as a meme. T-shirts were demanded. Then it became a bestselling book on the world's largest publisher. Now it’s the smoothest vodka in the history of the world. OUR PROCESS: Sustainable. Clean. Smooth. Americana. Sustainable. We are proudly Co2 Neutral. All carbon dioxide is trapped, cleaned, compressed, and recycled during production. Clean. We test for impurities 14 times per day during production, making VIV the cleanest vodka that will ever grace your lips. Smooth. After product testing a variety of bases, we found our sourced 100% corn formula to be the smoothest, easiest to sip vodka we’ve ever tried. We distill it 5 times, and charcoal filter it to round it out. Americana. Our founders are a product of small town midwest America. And so is VIV. Our corn is impeccably grown by independent family farms exclusively from the midwest. OUR MISSION: To serve as the easiest, and most fun foot-in-the-door to veganism the world has ever seen. AND By default, to be the most effective and impactful animal advocacy organization the world has ever seen.