At LoyalT, we are building the next generation of digital loyalty solutions: empowering local Australian businesses to engage with their customers seamlessly, without the need to download additional mobile applications. Our new product Ellipso offers a broad range of functionalities: customised loyalty programs, customer experience reviews, detailed customer analytics, and much more. Ellipso aims to eliminate the need for customers to provide extensive personal information, or download new applications on their mobile phones to get access to their loyalty points and rewards, making their in-store experience friendly and effortless. Ellipso provides a scalable loyalty and customer metric platform to small and medium enterprises, ranging from retail, automobile, health, hair and beauty services, to restaurants and cafes.