In short I am an inventor of New Media Formats. I believe we don't need more devices, more technologies or more media. We just need to be more creative with existing ones. I work from idea to prototype. From prototype to New Media Format. A New Media Format is a very specific concept that makes use of any kind of internet technology or media bound by a set of rules and/or instructions with the purpose of creating a unique and original experience for end users. Heavily leaning on the concept of a television format a new media format describes the specific attributes and characteristics to reach this unique and original experience.