We created IN ASIA to help maisons and brands grow across Asia. IN ASIA is based in Hong Kong and Ho-Chi-Minh City. Here are our beliefs. It is time to pivot to Asia, the true innovative hub in terms of customer experience, retail and e-digital experience along with consistent growth. Asia is not solely a story about China but also about dynamic S.E.A. countries where young generations are the key drivers. Customers are looking for brands with purpose, brands who can have an impact on the community. The pandemic has raised the need for local and hands-on experts with an agile mindset.