Rykte is a digital reputation consultancy specialized in digital branding and monitoring of social media for businesses and celebrities. The company is a result of the union of entrepreneurs with extensive experience in technology and marketing what makes Rykte able to offer a high technical level and to generate quality information for managing brand relationships with audiences and strategic decision making for the clients marketing sector. With proprietary technology and methodology - using metrics for impact assessment and digital contextual analysis - Rykte performs searches of a brand in social networks and analyzes strategically their exposure, providing a balanced combination of statistical and qualitative information, allowing the understanding of profile, behavior and interests of the audience and the socio-economic and cultural context in which the brand is inserted. Headquartered in Sao Paulo and with a branch in Brasilia, Rykte also provides assessment of the impact of marketing campaigns and supports the processes of hiring executives as well as monitoring of digital reputation, intelligence in politics and personal image.