This book is designed as a resource for arts and cultural organizations to help strengthen their sustainability and thrive through better sponsor relationships. The Artful Ask contains important research, interviews with corporate executives and real world examples of successful arts partnerships from around the nation. In order to develop the best sponsor partnerships its important that arts administrators and leaders in non-profit arts and cultural organizations understand the current needs of for-profit companies. Businesses want longer term commitments so that they can develop the best possible partnerships with the arts. This easy-to-read handbook takes a frank look at today's business environment, social responsibility and cause marketing, offering concrete ideas on how to enhance fundraising and friendraising.