DAX is a pioneering digital audio advertising platform. DAX connects advertisers with an audience of more than 130 million people worldwide listening to music streaming services, digital radio and podcasts. Premium publisher brands with inventory on DAX includes ITV, SoundCloud, Sky, Global’s Capital and Radio X. DAX was created by Global, the Media & Entertainment group and launched in the UK in 2014. DAX launched in the U.S. in 2017 and in Canada in 2018.