Criterion Institute believes that in order to address the key issues of our time – poverty, environmental threats, inequality, conflict, disease – we must not only work within existing markets to create change, we must also approach social change by intentionally changing markets. As a society, we make up rules of finance, markets and systems. Since we made up our current rules, we can make up different rules. It is vital today that we share an imagination that we can create a different market system. With this imagination, Criterion has been leading initiatives that shape markets to create good for the past ten years – formally as Criterion Ventures.