Spheralytical is a full cycle digital and analytics service provider. Analytics is typically an afterthought when any marketing related activities are performed, retroactively providing companies with a measurement of their endeavours. This 180 degree only view, never enables a company to improve and optimise their endeavours. Spheralytical aims to change this, by providing every company with a complete 360 degree view, measuring, analysing and deriving actionable insights that will lead to optimisation and improvements. A sphere is a perfect 360 degree 3D circle. Imagine your company is at the centre of that sphere. Your company has various business objectives and initiatives which are executed, but no one is able to provide you a complete 360 degree view. Spheralytical aims to provide any and every business with analytical services that derive actionable insights which will improve a company across all of its initiatives, effectively closing the loop on analytics