Switch (formerly known as The Carmersson Group) is a sales consulting and investment firm bridging the gap between marketing and sales through data, automation and unique engagement strategies. Switch works with early and growth stage companies looking to find clear product market fit, repeatable sales processes, pricing models and predictable sales forecasting for B2B and B2C companies. In our work with companies raising up to $50mm we have a clear formula to scale through rapid experimentation, dedicated SDRs and AEs and the development of a clear sales playbook and funnels.