Profile: Small, family-owned business Headquartered in W. Lafayette, Indiana, USA Founded in 2008 Number of employees: 20   Business model: Mission: Increase efficiency of industrial workers by providing innovative tools Focus: Invent, develop and commercialize unique Hi Tech tools and solutions Skills: EE, ME, Applied physics, Instrumentation, Wireless, CAD, Software, PCB design, Manufacturing Sales: MID directly, or regional sales representatives Agility: Less than 2 months from initial contact to being operational Management: Super-lean structure Operation: Internal R&D: Design an optimal concept, develop and demonstrate a prototype Production: Organize production & assembly of components and subsystems Testing: Rigorous testing of each device before shipment Training: By MID directly, or by qualified sales representatives Servicing: End-user’s self-support or advanced replacement Support: Lifetime free software updates