Meaningful innovation is based on sustainable know how. With a strong team of specialists in Design, PM and MKT ‘ tRUE STANDARD ‘ offers You individual Brand Concepts ,Collection Design and Development. The tRUE STANDARD Innovation Lab is a based in a unique workspace, which is build in an authentic textile factory from 1834. The environment allows our cross-funtional team of 7 experts and our corporate partners to experiment with new ideas and business models outside of the usual corporate structures. Additionally, our team can draw from our resources and expertise including trend & technology research, design, and digital & physical prototyping. Furthermore, your teams can get access to tRUE STANDARDS´ extended innovation ecosystem, which includes universities, specialized factories, corporates and startups. We get out to find inspiration at selected events and meet-ups and actively engage with the customer.