Established in 2020, GEM is an independent, digital and print magazine driven by the passion of storytelling for everyone in love with all things music, arts, and culture. Based in London, the magazine is set right in the heart of one of the most creative, diverse and cultural cities, with the right space for delving into more in-depth topics and meaningful conversations with every issue. Created by a collective of writers and creatives from all across the globe, GEM doesn’t only look at the UK, but at the wider cultural world, with the aim to champion new and established talent with the rest of the world.