Neil Gaught & Associates is a management consultancy focused on delivering sustainable positioning strategies that benefit both business and society. We do this through an inclusive and proven approach that first helps identify and then define a Single Organizing Idea (SOI®) that will bring benefit to both business and society. Set at the core of a business an SOI® guides long-term thinking, directs day-to-day actions, drives stakeholder preference and ultimately delivers 'win-win' outcomes in a world that increasingly demands business be a force for good. To find out more email neil@neilgaught.com or visit us online at www.neilgaught.com