Sales Intelligence Systems in 2020 represent a ‘holy grail’ for those at the bleeding edge of technological focus in the enterprise software arena, and we have worked hard, at the coalface, for decades to produce this system, philosophy and mentoring, and to digitise it into an accurate and insight driven software offering. While existing sales intelligence software collates data, it still relies on human interpretation of that data to convert insights into training and coaching for sales teams. The problem with this, is that the vast majority of sales managers have never been trained in sales data interpretation and management, so results are sub-optimal. Through our proprietary algorithm, Iron Cage not only provides data-driven insights, it automatically returns daily training to every sales person, based on their individual challenges according to their statistics, and simultaneously gives managers detailed instructions for how to manage these challenges with each team member. This creates an automated sales feedback environment, unlike anything else on the market.