Sorry Moms wishes to increase the quality of the tattoo industry through enlightenment, production and distribution of tailor-made products and to promote the best tattoo artists. Sorry Mom aims to become a key player in the global tattoo industry with private owned studios with worked performed by some of the worlds most acknowledged tattoo artists. Production of high-end products to professional tattoo artists and aftercare products supplied directly to the end-usersas well as a high profiled lifestyle product series. All of which is supported by Sorry Moms own global tattoo community and web shop that are considered to be the most recognised and visited in the industry.